Our client, we well-known toy creator has been delighting children since the mid 80’s, while cult among older audiences, their YouTube animated series seeks to re-engage kids today with their animated content which brings this iconic world to life. The brief for WildBrain Spark was to further grow their channels; finding quality, engaged audiences to view, re-engage and fall in love with the brand.
Advertising Case Study
Beloved Kid's Brand
Published on November 24, 2020
Finding High Affinity Audiences to Increase Content Viewing
The Brief
The Brief
Our Strategy
Our Strategy
Utilising our insight and targeting tools, our specialist team reviewed the WildBrain Spark network to understand what targeting would drive the best results against the brief using existing viewing behaviours. Using auction-bought Discovery we created a targeted list of keywords and placements as well as affinity clusters, to create a highly targeted campaign designed for brand –safe content alignment.
Results
Results
- 0% Increase in Cost Per View
- 61% Uplift in View Through Rate vs standard targeting
- 147% Improvement against industry VTR benchmark
