Henry, dressed in a superman like costume with his hands in the air ready to fly
Partner Case Study

Horrid Henry

Published on November 30, 2020

Building on Linear Success 

The Brief

Novel Entertainment approached WildBrain Spark to help strengthen Horrid Henry’s brand awareness and viewership globally on YouTube and YouTube Kids, with a focus on English-speaking markets.

Our Solution

  • Published curated compilations to engage and extend audiences
  • Broadened reach by cross promoting through the WildBrain Spark Hub channels,to share audiences with other well established and premium brands
  • Identified emerging audiences by language, to expand localised channels Including Hindi, German and Polish
Image of a hand holding a smart phone with Henry from Horrid Henry smiling

The Results

  • 1 Billion Lifetime Views 
  • 6 Billion Lifetime Minutes watched 
  • Grew US watchtime by 3400% (2016 vs 2020) 
  • Grew Average View Duration by 68% (2016 vs 2020) 
  • Grew viewership in the last 10 months by 163% (2019 vs 2020) 

Learn all about the wonderful world of Horrid Henry at the official site