Novel Entertainment approached WildBrain Spark to help strengthen Horrid Henry’s brand awareness and viewership globally on YouTube and YouTube Kids, with a focus on English-speaking markets.

Partner Case Study
Horrid Henry
Published on November 30, 2020
Building on Linear Success
The Brief
The Brief
Our Solution
Our Solution
- Published curated compilations to engage and extend audiences
- Broadened reach by cross promoting through the WildBrain Spark Hub channels,to share audiences with other well established and premium brands
- Identified emerging audiences by language, to expand localised channels Including Hindi, German and Polish

The Results
The Results
- 1 Billion Lifetime Views
- 6 Billion Lifetime Minutes watched
- Grew US watchtime by 3400% (2016 vs 2020)
- Grew Average View Duration by 68% (2016 vs 2020)
- Grew viewership in the last 10 months by 163% (2019 vs 2020)
Learn all about the wonderful world of Horrid Henry at the official site