a female creature in a colourful outfit walking through the forest with a blue creature
Advertising Case Study

In The Night Garden

Driving Quality Retail Traffic from Parents

Our Brief

2020 will be known as a year like no other – as the reality of Covid-19 hit in March 2020 people turned to the internet for relief, answers and reassurance. Toy maker and WildBrain licensee Golden Bear wanted to capitalize on the surge in online shopping with a paid media campaign to reach parents.

Our Strategy

Using our in-depth knowledge of the children’s YouTube space and our insight and targeting tools, our specialist team researched key affinity brands, topics and themes to create a highly targeted list of keywords and placements. 

Leveraging viewing behaviour such as time of day, day of week and devices we focused budget more effectively to ensure we were maximising spend on the right audience at the right time. 

a female in a striped shirt and skirt, a blue creature with blanket and a little beige creature
Results
  • 106% Better View Through Rate than industry average
  • 542% Improved CTR to retailer activity vs industry average