2020 will be known as a year like no other – as the reality of Covid-19 hit in March 2020 people turned to the internet for relief, answers and reassurance. Toy maker and WildBrain licensee Golden Bear wanted to capitalize on the surge in online shopping with a paid media campaign to reach parents.
Advertising Case Study
In The Night Garden
Published on November 16, 2020
Driving Quality Retail Traffic from Parents
Our Brief
Our Brief
Our Strategy
Our Strategy
Using our in-depth knowledge of the children’s YouTube space and our insight and targeting tools, our specialist team researched key affinity brands, topics and themes to create a highly targeted list of keywords and placements.
Leveraging viewing behaviour such as time of day, day of week and devices we focused budget more effectively to ensure we were maximising spend on the right audience at the right time.
Results
Results
- 106% Better View Through Rate than industry average
- 542% Improved CTR to retailer activity vs industry average
