A cartoon version of happy, young girl with blonde hair and blue eyes wearing a pink shirt.
Partner Case Study

Polly Pocket

Published on November 11, 2020

Growing a global channel portfolio

The Brief

Provide a digital content and distribution strategy on YouTube and YouTube Kids to increase brand awareness and engagement in EMEA markets.

Our Solution

  • Digital-first content strategy and production services
  • Channel management; programming, optimization and cross promotion
  • Paid media campaign
a hand holding a mobile phone displaying video thumbnails

The Results

  • Since October 2019 the channel portfolio’s Watchtime has grown by 56%
  • This increase in brand engagement resulted in 41.7 Million views in October 2020
  • Targeted advertising spend has supported organic growth across the channels and optimised thumbnails increased Click-through-rates across YouTube