To grow viewing and brand visibility for The Smurfs channels on YouTube and YouTube Kids

Partner Case Study
The Smurfs
Published on November 16, 2020
Growing viewing for an iconic kids’ brand on YouTube
The Brief
The Brief
Our Solution
Our Solution
- Channel audit and recommendations for channel management
- Implemented new upload strategy to better harness the algorithm and optimize for YouTube’s preferred metric: Watchtime.

Results
Results
- Within 18 months we increased all Watchtime by 205% and views from the YouTube Kids App had increased by 93%
- This year, The Smurfs reached an average of 8.7 Million Unique Viewers monthly (*Average across 2020)
Find out more about The Smurfs brand at www.smurfbusiness.com.