blue creatures in red or white hats gather around a mushroom house.
Partner Case Study

The Smurfs

Growing viewing for an iconic kids’ brand on YouTube

The Brief  

To grow viewing and brand visibility for The Smurfs channels on YouTube and YouTube Kids

Our Solution

  • Channel audit and recommendations for channel management
  • Implemented new upload strategy to better harness the algorithm and optimize for YouTube’s preferred metric: Watchtime.
a group of smurfs flying on the back of a bird


  • Within 18 months we increased all Watchtime by 205% and views from the YouTube Kids App had increased by 93%
  • This year, The Smurfs reached an average of 8.7 Million Unique Viewers monthly (*Average across 2020)

Find out more about The Smurfs brand at