Sunny Bunnies
Partner Case Study

Sunny Bunnies

Growing a global audience on YouTube 

After season one of the children’s animated cartoon Sunny Bunnies aired on the Disney Channel in Russia, the official Sunny Bunnies YouTube channel had just 1,200 subscribers. The creators – Belarus-based Digital Light Studio – were keen to take the brand to a much wider audience. Together with UK-based distribution company Media I.M., they approached WildBrain Spark to grow the YouTube audience for the show.

The Brief

  • Introduce new kids’ series to large audience
  • Build brand for consumer products
  • Achieve sustainable monthly income from brand’s official YouTube channel

Our Approach

  • Optimised brand’s official YouTube channel for search
  • Launched more frequent publishing schedule
  • Used video discovery ads
  • A/B tested thumbnails and titles
a hand holding a mobile phone displaying video thumbnails


Within the 18 months of the WildBrain Spark YouTube strategy launching:

  • The channel generated more than 600,000 views per day on average
  • Channel Subscribers grew to 325,000
  • Sunny Bunnies rocketed into the top 1% of global YouTube kids’ channels

Leveraging this enormous increase in awareness, the Sunny Bunnies brand has secured a master toy partner, while earnings from the channel were able to fund further content and support the brand's future growth.