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Insights

Franchise Building: How WildBrain Spark Is Building the Digital World of Mattel’s Cave Club

Rachel Taylor, Commercial Director at WildBrain Spark spoke to ToyNews about a bold, forward-thinking strategy we are pioneering with Mattel – the development and execution of a digital-first launch strategy for its new kids’ property, Cave Club. Read the full feature on pages 38-39 of the Sept-Oct digital magazine issue.