A family sitting on a sofa watching television

Making Screen Time Family Time

How kids today influence co-viewing and purchase intent in the household.  

It has been a fascinating year for kids’ viewing trends. Across our network, we’ve watched the acceleration of viewing on YouTube and YouTube Kids, and how more households are spending family time watching together on Connected TVs and Smart TVs. To better understand how parents and kids are using streaming services and the influence kids wield on purchasing decisions, we worked with nScreen Media and Lucid to conduct a survey with US parents. The report sponsored by WildBrain Spark, is now available to read.

Download the full report here

infographic with stats discussing parents and children watching television together

Source: Making Screen Time Family Time (nScreen Media, sponsored by WildBrain Spark. October 2020 Study fielded by Lucid. Sample size of 2,500 households, and further 500 one week later.