New Fireman Sam Stop Motion Series bursts onto YouTube & YouTube Kids

When our partner Mattel approached us about a new series of stop motion for Fireman Sam, we were excited to use our insight-led creative process to deliver a set of highly entertaining stories featuring four different types of Fireman Sam toys and a broad range of toy characters from Mattel’s Master Toy partners Simba Dickie Group and Character Options, that fans would adore.

Our objective for the digital-first content series was to help Mattel reach a broader audience of kids in key markets including UK, Poland, Germany and France, capitalising on the increase in viewing for the Fireman Sam channel over the last year and driving further engagement on digital platforms.  We built our creative premise to align with Mattel’s Fireman Sam brand strategy focusing on promoting the ‘Heroes Next Door’.

Mattel wanted us to develop a content series that remained true to Fireman Sam’s core values as a heritage brand, while finding new opportunities to become more relevant to digital audiences on YouTube and YouTube Kids.