Insights & News

WildBrain Serves Up More Strawberry Shortcake Deals

A further wave of licensees and partnerships for both the new and classic Strawberry Shortcake brand, and the new Berry in the Big City series, plus four brand-new CG-animated seasonal specials, will also be available on Netflix from Spring 2022.

WildBrain Spark Expands From YouTube To The Metaverse, Becoming The Exclusive Advertising Partner For Leading Roblox Publisher, GameFam

Partnership gives brands an opportunity to reach kids and teens authentically through many of the most popular games on the Roblox platform.

WildBrain Bakes Up An All-New Strawberry Shortcake For Today's Digital Savvy Kids

New series to make exclusive digital-first debut on the WildBrain Spark AVOD network on YouTube, September 18; New Roblox game, Baking with Strawberry Shortcake, launching October 2

WildBrain Announces Executive Appointments to Fuel New Business, Creativity and Integration

Former Mattel, Fullscreen and 20th Century Fox executive Damon Berger named to newly created role of Chief Marketing Officer.

Crayola Launches New Season of Digital-First Content in Partnership with WildBrain Spark

New original content based on popular Crayola toy line launches on YouTube as part of brand's digital engagement marketing strategy to reach Generation Alpha

Older children posing for Back to School

Reaching Generation Alpha During Back-to-School Season Sets Brands Up for The Holidays

For marketers looking to reach Generation Alpha and their families here are four critical insights based on our latest research report.