Insights & News

Older children posing for Back to School

Reaching Generation Alpha During Back-to-School Season Sets Brands Up for The Holidays

For marketers looking to reach Generation Alpha and their families here are four critical insights based on our latest research report.

New Fireman Sam Stop Motion Series bursts onto YouTube & YouTube Kids

When our partner Mattel approached us about a new series of stop motion for Fireman Sam

THE STREAMING GENERATION: Shaping the Future of Family Advertising

NEW RESEARCH REPORT

emoji® brand and WildBrain Partner to Launch New IP emojitown®

WildBrain Spark to co-produce, launch and exclusively manage new digital-first animated serie

All Things Video Podcast: How To Navigate Advertising On Kids Content

Charles Gabriel, our VP & Head of Global Advertising, speaks on the All Things Video podcast about what advertising looks like in the children’s entertainment space, sharing best practices and his thoughts on the future of family advertising.

How To Make YouTube Work For You

In License Global's guest column, Jon Gisby, our EVP & MD, shares insight into the opportunities YouTube offers, including how to harness valuable data to understand your audience, and create content to bui