Insights & News

New Fireman Sam Stop Motion Series bursts onto YouTube & YouTube Kids

New Fireman Sam Stop Motion series bursts on to YouTube & YouTube Kids! Our awesome digital studios has produced a set of highly entertaining stories in stop motion for Mattel's iconic Fireman Sam brand.

THE STREAMING GENERATION: Shaping the Future of Family Advertising

Our latest research in partnership with Ipsos MORI explores the influence of Generation Alpha – the first fully digital cohort of kids – and how their viewing habits and preferences impact purchasing decisions in US & UK households.

emoji® brand and WildBrain Partner to Launch New IP emojitown®

WildBrain Spark to co-produce, launch and exclusively manage new digital-first animated serie

All Things Video Podcast: How To Navigate Advertising On Kids Content

Charles Gabriel, our VP & Head of Global Advertising, speaks on the All Things Video podcast about what advertising looks like in the children’s entertainment space, sharing best practices and his thoughts on the future of family advertising.

How To Make YouTube Work For You

In License Global's guest column, Jon Gisby, our EVP & MD, shares insight into the opportunities YouTube offers, including how to harness valuable data to understand your audience, and create content to bui

"Important for families that cannot afford every premium choice": WildBrain Spark discusses AVOD

Charles Gabriel, our VP & Head of Global Advertising, talks to Mobile Marketing Magazine on the growth of AVOD, key trends and what to look out for when marketing to kids and families.