Is Generation Alpha the most influential digital generation yet?
Having never known a world without digital devices at their fingertips, and still only pre-teen in age, their tech-first habits are defining their lives and redefining life for their families.
In our brand-new research report in partnership with Ipsos MORI, we've explored and examined key family and kids' viewing trends, looking closely at everything from what they watch and when, to how and why they do so, and importantly what the future holds when it comes to family viewing.
